Those of you who have had me as a professor know my dislike of Optima but that doesn't mean I don't think Herman Zapf is great (and I love Melior)... Back in the 1960’s and 70’s Hermann did several exclusive typefaces for Hallmark Cards. As a side project, Hallmark commissioned a video of Hermann explaining the basics of calligraphy and how he worked. This short but insightful film is perfect to wet the appetite of aspiring calligraphers. read more
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